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“True success is not found in the outside world, but within yourself. Every day is an opportunity to become a better version of who you were yesterday.”
I’m Gopal Katoch, an SEO expert based in India with a mission to help businesses clarify their brand’s mission, vision, and objectives. My goal is to develop comprehensive SEO strategies that align with your business goals.
The first step in developing a marketing plan is to perform a comprehensive SWOT analysis to determine the advantages and disadvantages of the company. From this analysis, I create a detailed marketing plan that incorporation a brand image, target market, marketing objectives, marketing expenditure, product plan, price plan, place plan, and promotion plan.
In the process of creating the marketing plan, I was committed to the implementation of the plan, making certain that all activities were time-sensitive with the plan being implemented to the letter. I analyze results daily and take necessary decision based on the results of particular site design, user perception and other SEO related parameters. Some of the tools that I use include Google Analytics and Search Console (Webmaster) through which I give proper reports to the clients including the main statistical figures that prove the efficiency of the work.
I believe my key strength in SEO lies in the creation and implementation of guarantee SEO plans that yield top rankings within 3-4months. Here are some industries I have helped my clients to increase Organic traffic from different areas such as hospitality, jewelry, healthcare, and education industries. I have worked with the following clients among others; Riverview Hotels, Sri Bhavani Jewels, ZiffyHealth, Agora Mall, and Master Framing.
Besides search engine optimization, I have managed and implemented highly effective pay-per-click advertising for various finance, healthcare, and education businesses. Here are some of my target clients, such as Honeywell, ZiffyHealth, Maac Nagpur, and Fortune Surge. My PPC techniques are analytical, which enable me to target the audience that will be most beneficial for achieving the consumer’s objectives and generating the optimum return on investment.
I have also implemented social media advertising strategies that have yielded positive results for clients. I specialize in crafting the Facebook campaign plans, tracking the coverage, viewability, and cost per click, and making changes in accordance with the contemporary trends. I have created and developed static and WordPress websites for customers. My main skills are HTML, CSS, WordPress, and I am familiar with SQL.
Vision & Mission
Vision
Mission
My Value
My personal value is rooted in the principles of ‘Satyam Shivam Sundaram’—I strive to live with integrity (Satyam), embrace goodness and divinity (Shivam), and appreciate and create beauty in all aspects of life (Sundaram).
Satyam
Satyam represents truth, honesty, and authenticity. It involves being truthful in thought, word, and action, and living in alignment with your deepest beliefs and values.
Shivam
Shivam symbolizes the divine or goodness inherent in everything. It is about purity, compassion, and acting in a way that uplifts and benefits others.
Sundaram
Sundaram stands for beauty, both external and internal. It’s the appreciation of aesthetic beauty as well as the cultivation of inner beauty through virtuous actions and thoughts.
why i choose to become an entrepreneur
From a Child age, I was deeply interested in business. However, life presented me with significant challenges. At the age of 11, I lost both my father and sister in a short span of time. The grief and responsibility that followed made it difficult to dream big, but a deep desire to create something meaningful always lingered within me.
I completed my higher and secondary education at G.S.S.S. Lanoud in Kandral. During that time, Vodafone’s Zoo Zoo advertisements on TV captured my imagination and sparked an interest in animation. In March 2014, I began searching for colleges, hoping to turn this newfound interest into a career. By June 2014, I had enrolled in an animation course at PAI College of Veda in Pune. Moving from Kandral, a small village, to the bustling city of Pune for education was one of the biggest challenges I had ever faced.
I remember vividly the day I left for Pune for the first time. I had no idea where the college was or how to navigate the city. With just 5,000 rupees in my pocket, I set off alone, leaving behind a family already struggling with my grandmother’s health issues. As I looked at myself in this new environment, I was speechless. The weight of leaving home, compounded by my family’s hardships, made those early days in Pune incredibly tough. I was on my own, in a big city, facing the unknown.
Despite these challenges, I was determined to succeed. I believed that a career in animation could lead to financial success, but the reality of the course was different from what I had envisioned. In the first year, I discovered that drawing was a fundamental part of the course, and I quickly realized how unprepared I was. My attempts at drawing were rough—I struggled with basic concepts like drawing a simple circle or a straight line. Animation requires a strong foundation in sketching and anatomy, and I felt out of place as I watched my classmates create detailed sketches while I was still grappling with the basics.
It was during this difficult time that I received the best advice of my life from my drawing teacher, Ratan Gaikward. In September 2014, on the occasion of Teacher’s Day, someone asked him who his favorite student was. To my shock, he named me—Gopal. I was stunned because I knew how much I struggled with drawing, and yet here was my teacher, calling me his favorite student. His words have stayed with me ever since. He said, “I see the zeal inside Gopal’s heart. If he follows it, he will become one of the best people in life.”
At that time, I didn’t fully understand what he meant, but seeing the belief he had in me gave me hope. It made me realize that he saw something unique in me, something I hadn’t yet discovered myself. His encouragement gave me the strength to keep going, even when I felt like giving up.
It was a difficult journey, filled with doubts and obstacles, but I persevered. I pushed through the hardships, and in 2017, I proudly completed my animation course at PAI College in Pune.
After returning home, I found myself at a crossroads, filled with uncertainty. Unsure of my next steps, I chose to become a computer teacher at my former school, beginning in September 2017. While I enjoyed teaching, I couldn’t ignore my growing curiosity about digital marketing. I completed a course in the field and joined Hemworld Advertiser as an SEO expert in July 2018. Unfortunately, my health took a turn, and after just four months, I had to return home to recover.
In April 2019, I joined Marcomm Essentials as a Digital Marketing Expert, where I had the opportunity to serve over 100 clients across various industries. This experience deepened my understanding of digital marketing, but it also reignited my ambition. In July 2021, I left the organization and joined SlideTeam in September 2021 as an SEO expert, where I gained invaluable insights into different aspects of SEO.
In August 2022, I decided to pursue a role at Amazon as a Marketing Manager. The ambition was immense—I began reading Philip Kotler’s “Marketing Management” and studying Amazon’s 16 Leadership Principles. These principles resonated with me deeply, and I worked hard to implement them in my daily life. From March 2023 onwards, I dedicated myself to preparing for the interview, feeling more driven than ever.
However, balancing my job and interview preparation proved challenging. By December 4, 2023, I made the difficult decision to leave my current organization to focus entirely on the Amazon interview. I meticulously prepared all the necessary documents, applied through Amazon’s website and LinkedIn, and even reached out to HRs directly. Despite my best efforts, the process extended until May 2024 without success. Making Marketing Manager at Amazon was one goal, but not knowing why your resume is rejected from the server is one of the disadvantages of Amazon. At that point, I felt like I had lost everything. I had several offers in hand over the past year, but I turned them down, confident in my pursuit of Amazon. When it didn’t work out, I was speechless—I felt like I had lost everywhere.
I remember the nights I spent staring at the ceiling, questioning my decisions, wondering if I had made a terrible mistake. The feeling of rejection weighed heavily on my heart. Yet, even in that darkness, there was a glimmer of light. Learning Amazon’s 16 principles had transformed me, not just professionally but personally. I realized that those principles had made me a better person, teaching me resilience, humility, and the importance of continuous growth.
At this point, I decided to explore other SEO job opportunities, but many companies either didn’t respond or offered lower salaries. In June 2024, I made the final decision to change my path and create my own space. I joined a company as a co-founder of Focusedity, a marketing company in Gurugram.
Stepping into this new role was both terrifying and exhilarating. I didn’t know where this path would lead, but I was determined to make it my own. I had learned that loss and win are just parts of life. But to learn from those situations is one of the best parts of life. I had faced my fears, embraced the unknown, and was ready to build something beautiful from it.
I may not know where life will take me, but I am proud to have stepped out of my comfort zone and started building my own path. This journey is just the beginning of my story.
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